原文British actor Tom Holland has unexpectedly turned a casual Shanghai shopping trip into a marketing win for Chinese apparel brand Semir ahead of the China premiere of Spider-Man: Brand New Day.On July 23, Chinese social media users shared photos of Holland walking through Shanghai carrying a Semir shopping bag while wearing the brand’s washed-black denim shorts.Semir launched promotions across social media and e-commerce platforms. Product listings were updated with a “Tom Holland Same Style” label.

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